Actionable Analytics: The Convergence of Rules and Analytics to Drive Business Decisions

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Watch this one hour webinar to learn about the convergence of business rules and analytics. Leading organizations are combining these technologies to improve decisions related to dynamic pricing, next best action, fraud detection, and credit risk.

The roles of data and business analysts are converging as data analysts use business rules to test models in the context of decisions, and business analysts seek to uncover insight from data to improve the specificity and precision of their decision logic.


Sparkling Logic Inc. is a Silicon Valley-based company dedicated to helping organizations automate and optimize key decisions in daily business operations and customer interactions in a low-code, no-code environment. Our core product, SMARTS™ Data-Powered Decision Manager, is an all-in-one decision management platform designed for business analysts to quickly automate and continuously optimize complex operational decisions. Learn more by requesting a live demo or free trial today.