Best-in-class Series: Best Practices for Operationalizing Champion/Challenger Experiments

How to Effectively Use Experimentation to Improve Operational Decisions
Facing market uncertainties, testing new credit strategies in a sand box will only marginally raise your confidence level. How will applicants behave with higher credit limits? How will your bottom line be affected by lowering them? Champion/Challenger experiments can be an effective way for your organization to test several strategies in parallel while mitigating risk. However, knowing when and how to implement these experiments will determine the effectiveness of your experiments. Join us on Thursday, April 6th at noon ET, as Carole-Ann Berlioz, Co-Founder and Chief Product Officer at Sparkling Logic, provides practical guidance on how to effectively operationalize champion/challenger experiments. Learn how to set up experiments in a manner that won’t interfere with existing experiments, is easy for non-technical staff to manage, and can quickly lead to better decision outcomes.

Topics include:

  • How champion/challenger experiments works
  • Benefits and challenges of champion/challenger experiments
  • Best practices for design and implementation


Sparkling Logic Inc. is a Silicon Valley-based company dedicated to helping organizations automate and optimize key decisions in daily business operations and customer interactions in a low-code, no-code environment. Our core product, SMARTS™ Data-Powered Decision Manager, is an all-in-one decision management platform designed for business analysts to quickly automate and continuously optimize complex operational decisions. Learn more by requesting a live demo or free trial today.