Carlos Serrano-Morales Named One of the Top CTOs in Banking

on September 26, 2022
top CTOs

Recently, our very own Carlos Serrano-Morales was named one of the top CTOs in the U.S. banking space by CTO Boardroom Media. CTOs were selected based on their performance in innovation, growth, management, and societal impact. Carlos is not only our CTO but also one of the co-founders of Sparkling Logic.

During his career at FICO, he pioneered bringing business rules management to business applications and created the foundation for what decision management has become today. At Sparkling Logic, he leads the development of SMARTS™, our best-in-class decision management platform, and decision support technologies. Together, we at Sparkling Logic empower businesses and organizations globally in financial services and other industries to make high-volume data-driven decisions with speed and ease.

SMARTS™ Technical Architecture supports the most complex decisioning implementations that keep banks running:

  • Cloud-native, flexible deployment, open standards
  • Built-in security, governance, and audit-system monitoring
  • High performance, high availability, and scalability

It’s no wonder that Equifax uses SMARTS™ to power their InterConnect Platform in order to better serve their bank clients.

SMARTS™ use cases within banking include:

  • 1:1 Marketing
  • Prescreening
  • KYC and AML
  • Fraud Detection
  • Loan Origination and Underwriting
  • Upselling & Cross-Selling
  • Collections & Recovery
  • Customer Management
  • Compliance

Read the CTO showcase from CTO Boardroom Media at

Learn more about Decision Management and Sparkling Logic’s SMARTS™ Data-Powered Decision Manager

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Sparkling Logic Inc. is a Silicon Valley-based company dedicated to helping organizations automate and optimize key decisions in daily business operations and customer interactions in a low-code, no-code environment. Our core product, SMARTS™ Data-Powered Decision Manager, is an all-in-one decision management platform designed for business analysts to quickly automate and continuously optimize complex operational decisions. Learn more by requesting a live demo or free trial today.