Call to Action

Webinar: Take a tour of Sparkling Logic's SMARTS Decision Manager Register Now


Sparkling Logic SMARTSTM in 10 Questions and Answers

Sparkling Logic SMARTS in 10 Questions and Answers

Sparkling Logic helps businesses automate and improve the quality of their operational decisions with a technology platform that is powerful and simple: SMARTS for short. In this post, we present SMARTS through 10 selected questions and answers.


1) What is SMARTS?

SMARTS is a decision management platform for business analysts and ‘citizen developers’ to author, test, simulate, deploy, run, and change decisions autonomously, without involving developers or IT beyond first installation.

2) Is SMARTS a business rules engine?

SMARTS is more than a business rules engine. It integrates multiple decision technologies into the same platform. SMARTS provides eight execution engines: A decision flow engine to sequence tasks of a business process; a state-machine engine to orchestrate tasks; a rule set engine to sequence decisions; a sequential engine that either fires all or just the first valid decision; a Rete-NT engine for inference; a lookup engine for data search in large datasets; a PMML engine to execute predictive models; and a DMN 1.3 engine to execute decision models. Depending on the problem you have, you may choose one or the other, or even combine them in the same set-up.

3) What are the typical applications for which SMARTS is the best fit?

In the financial, insurance, and healthcare services, SMARTS often won over the competition for origination and underwriting, pricing and rating engines, account management, fraud detection, and collections and recovery. More generally, SMARTS is a good fit when there are a lot of decisions that are data-based, frequently invoked, and likely to change often.

4) What is the difference between authoring business decisions and rules with SMARTS and coding them directly in the final application?

You can code decision logic but you will need detailed specifications from business analysts. This process may take too much time when compared to SMARTS. And once the decision logic is coded, it becomes complicated for business analysts to understand and take control of. SMARTS targets business-critical decision logic that either implements business models, corporate policies or industry directives in a dynamic and continually changing economy. Think of all the financial, insurance, and healthcare regulations since the financial crisis of 2008 and the changes since the coronavirus crisis of 2020. These two crises are typical examples of complex situations where business decisions not only need to be implemented quickly and accurately, but they also need to change dynamically and continuously.

5) Does SMARTS come with a decision design process?

SMARTS not only supports but it also augments the Decision Model and Notation (DMN) standard of the OMG (Object Management Group). DMN models decision dependencies very well, but not decision sequencing, which is also a natural way experts use to describe a complete decision logic. SMARTS addresses both dependency and sequencing through the combination of Pencil, RedPen, and the decision flow.

6) What machine learning models does SMARTS support?

SMARTS supports the execution of 13 machine learning models including classification, linear and logistic regression, support vector machines (SVMs), decision trees, random forests and ensemble learning, clustering, and neural networks. SMARTS uses PMML, the standardized predictive model markup language, to import and execute whatever model your data scientists have built.

7) Does SMARTS integrate with business process management platforms?

Yes, a SMARTS decision service can be natively invoked by a business process like any other service. Also, for decision-centric processes, SMARTS provides an orchestration capability.

8) What is the difference between an RPA tool and SMARTS?

If you think of a process as a sequence of “what to do”, “how to do it”, “do it”, and “report it”, then SMARTS automates the “what to do” and “how to do it” tasks while an RPA tool automates the “do it” and “report it” tasks.

9) Is SMARTS cloud-based?

SMARTS was designed from the ground-up for the cloud. Whether you have chosen to host your application or use our SaaS solution, we provide you with the most modern tools. SMARTS comes in a container, ready to install on your premises, AWS, GCP, Azure, or Aliyun. Choose yours, change your mind, no need to recode to redeploy your application.

10) What makes you unique?

Our motto is “your decisions, our business”. We enjoy nothing more than helping customers implement their most demanding business requirements and technical specifications. Our obsession is not only to have clients satisfied but also to be proud of the system they built. So dare to give us a challenge and we will solve it for you in days, not weeks, or months. Just email us or request a free trial.

In this post, we introduced SMARTS through 10 selected questions and answers. If you have more, feel free to read our blog, sign up for our webinars, or contact us. We would be happy to get back to you very quickly.


Sparkling Logic is a Silicon Valley company dedicated to helping businesses automate and improve the quality of their operational decisions with a powerful decision management platform, accessible to business analysts and ‘citizen developers’. Sparkling Logic’s customers include global leaders in financial services, insurance, healthcare, retail, utility, and IoT.

Sparkling Logic SMARTSTM (SMARTS for short) is a cloud-based, low-code, decision technology platform that unifies authoring, testing, deployment and maintenance of operational decisions. SMARTS combines the highly scalable Rete-NT inference engine, with predictive analytics and machine learning models, and low-code functionality to create intelligent decisioning systems.

Hassan Lâasri is a data strategy consultant, now leading marketing for Sparkling Logic. You can reach him at

Technical Series: Authentication and Access Control

Decision Management SystemA key benefit of using a Decision Management System is to allow the life-cycle of automated decisions to be fully managed by the enterprise.

When the decision logic remains in the application code, it becomes difficult to separate access to decision logic code from the rest. For example, reading through pages of commit comments to find the ones relevant to the decision is close to impossible. And so is ensuring that only resources with the right roles can modify the logic.
Clearly, this leads to the same situation you would be in if your business data were totally immersed in the application code. You would not do that for your business data, you should not do that for your business decision logic for exactly the same reasons.

Decision Management Systems separate the decision logic from the rest of the code. Thus, you get the immense benefit of being able to update the decision logic according to the business needs. But the real benefit comes when you combine that with authentication and access control:

  • you can control who has access to what decision logic asset, and for what purpose
  • and you can trace who did what to which asset, when and why

Of course, a lot of what is written here applies to other systems than Decision Management Systems. But this is particularly important in this case.

Roles and access control

The very first thing to consider is how to control who has access to what in the DMS. This is access control — but note that we also use authorization as an equivalent term.
In general, one thinks of access control in terms of roles ans assets. Roles characterize how a person interacts with the assets in the system.
And the challenge is that there are many roles involved in interacting with your automated decision logic. The same physical person may fill many roles, but those are different roles: they use the decision management system in different ways. In other words, these different roles have access to different operations on different sets of decision logic assets.

Base roles and access control needs

Typically, and this is of course not the only way of splitting them, you will have roles such as the following:

  • Administrator
    The administrator role administers the system but rarely is involved in anything else. In general, IT or operations resources are those with this role.

  • Decision definer
    The decision definer role is a main user role: this role is responsible for managing the requirements for the automated decision and its expected business performance. Typically, business owners and business analysts are assigned this role.

  • Decision implementer
    The decision implementer role is the other main user role: this role designs, implements, tests and optimizes decisions. Generally, business analysts, data analysts or scientists, decision owners, and sometimes business-savvy IT resources are given this role.

  • Decision tester
    The decision tester role is involved in business testing of the decisions: validating they really do fit what the business needs. Usually, business analysts, data analysts and business owners fill this role.

  • Life-cycle manager
    The life-cycle manager role is responsible for ensuring that enterprise-compliant processes are followed as the decision logic assets go from requirements to implementation to deployment and retirement.

More advanced needs

There may be many other roles, and the key is to realize that how the enterprise does business impacts what these roles may be. For example, our company has a number of enterprise customers who have two types of decision implementer roles:

  • General decision implementer: designs, implements the structure of the decision and many parts of it, tests and optimizes it
  • Restricted decision implementer: designs and implements only parts of the decision — groups of rules, or models

The details on what the second role can design and implement may vary from project to project, etc.

Many other such roles may be defined: those who can modify anything but the contract between the automated decision and the application that invokes, etc.

It gets more complicated: you may also need to account for the fact that only specific roles can manage certain specific assets. For example, you may have a decision that incorporates a rate computation table that only a few resources can see, although it is part of what the system manages and executes.

Requirements for the Decision Management System

Given all this, the expectation is that the DMS support directly, or through an integration with the enterprise systems, the following:

  • Role-based access control to the decision logic asset
  • And ability to define custom roles to fit the needs of the enterprise and how it conducts its business
  • And ability to have roles that control access to specific operations on specific decision logic assets

This can be achieved in a few ways. In general:

  • If all decision assets are in a system which is also managed by the enterprise authentication and access control system: you can directly leverage it
  • And if that is not the case: you delegate authentication and basic access control to the enterprise authentication and access control system, and manage the finer-grained access control in the DMS, tied to the external authentication


Of course, roles are attached to a user, and in order to guarantee that the user is the right one, you will be using an authentication system. There is a vast number of such systems in the enterprise, and they play a central role in securing the assets the enterprise deals with.


The principle is that for each user that needs to have access to your enterprise systems, you will have an entry in your authentication system. Thus, the authentication system will ensure the user is who the user claims, and apply all the policies the enterprise wants to apply: two-factor authentication, challenges, password changes, etc. Furthermore, it will also control when the user has access to the systems.

This means that all systems need to make sure a central system carries out all authentications. And this includes the Decision Management System, of course. For example:

  • The DMS is only accessible through another application that does the proper authentication
  • Or it delegates the authentication to the enterprise authentication system

The second approach is more common in a services world with low coupling.

Requirements for the Decision Management System

The expectation is that the DMS will:

  • Delegate its authentication to the enterprise authentication and access control systems
  • Or use the authentication information provided by an encapsulating service

Vendors in this space have the challenge that in the enterprise world there are many authentication systems, each with potentially more than one protocol. Just in terms of protocols, enterprises use:

  • LDAP
  • WS-Federation
  • OAuth2
  • OpenID Connect
  • and more


Additionally, enterprises are interested in keeping a close trace of who does what and when in the Decision Management System. Of course, using authentication and the fact that users will always operate within the context of an authenticated session largely enables them to do so.
But this is not just a question of change log: you also want to know who has been active, who has exported and imported assets, who has generated reports, who has triggered long simulations, etc.

Furthermore, there are three types of usages for these traces:

  • Situational awareness: you want to know what has been done recently and why
  • Exception handling: you want to be alerted if a certain role or user carries out a certain operation. For example, when somebody updates a decision in production.
  • Forensics: you are looking for a particular set of operations and want to know when, who and why. For example, for compliance verification reasons.

A persisted and query-able activity stream provides support for the first type of usage. And an integration with the enterprise log management and communication management systems support the other types of usages.

Requirements for the Decision Management System

The expectation is that the DMS will:

  • Provide an activity stream users can browse through and query
  • And support an integration with the enterprise systems that log activity
  • And provide an integration with the enterprise systems that communicate alerts

There are many more details related to these authentication, access control and trace integrations. Also, one interesting trend is the move towards taking all of these into account for the beginning as the IT infrastructure moves to the models common in the cloud, even when on-premise.

This blog is part of the Technical Series, stay tuned for more!

[Image Designed by security from Flaticon]

Technical Series: Decision Management Platform Integrations

DMNDecision Management and Business Rules Management platforms cater to the needs of business oriented roles (business analysts, business owners, etc.) involved in operational decisions. But they also need to take into account the constraints of the enterprise and its technology environment.

Among those constraints are the ones that involve integrations. This is the first series of posts exploring the requirements, approaches and trade-offs for decision management platform integrations with the enterprise eco-system.

Why integrate?

Operational decisions do not exist in a vacuum. They

  • are embedded in other systems, applications or business processes
  • provide operational decisions that other systems carry out
  • are core contributors to the business performance of automated systems
  • are critical contributors to the business operations and must be under tight control
  • must remain compliant, traced and observed
  • yet must remain flexible for business-oriented roles to make frequent changes to them

Each and every one of these aspects involves more than just the decision management platform. Furthermore, more than one enterprise system provides across-application support for these. Enterprises want to use such systems because they reduce the cost and risk involved in managing applications.
For example, authentication across multiple applications is generally centralized to allow for a single point of control on who has access to them. Otherwise, each application implements its own and managing costs and risk skyrocket.

In particular, decision management platforms end up being a core part of the enterprise applications, frequently as core as databases. It may be easy and acceptable to use disconnected tools to generate reports, or write documents; but it rarely is acceptable to not manage part of core systems. In effect, there is little point in offering capabilities which cannot cleanly fit into the management processes for the enterprise; the gain made by giving business roles control of the logic is negated by the cost and risk in operating the platform.

In our customer base, most do pay attention to integrations. Which integrations are involved, and with which intensity, depends on the customer. However, it is important to realize that the success of a decision management platform for an enterprise also hinges on the quality of its integrations to its systems.

Which integrations matter?

We can group the usual integrations for decision management platforms in the following groups:

  • Authentication and Access Control
  • Implementation Support
  • Management Audit
  • Life-cycle management
  • Execution
  • Execution Audit
  • Business Performance Tracking

Authentication and access control integrations are about managing which user has access to the platform, and, beyond that, to which functionality within the platform.
Implementation support integrations are those that facilitate the identification, implementation, testing and optimization of decisions within the platform: import/export, access to data, etc.
Management audit integrations enable enterprise systems to track who has carried out which operations and when within the platform.
Life-cycle management integrations are those that support the automated or manual transitioning of decisions through their cycles: from inception to implementation and up to production and retirement.

Similarly, execution integrations enable the deployment of executable decisions within the context of the enterprise operational systems: business process platforms, micro-services platforms, event systems, etc. Frequently, these integrations also involve logging or audit systems.
Finally, performance tracking integrations are about using the enterprise reporting environment to get a business-level view of how well the decisions perform.

Typically, different types of integrations interest different roles within the enterprise. The security and risk management groups will worry about authentication, access control and audit. The IT organization will pay attention to life-cycle management and execution. Business groups will mostly focus on implementation support and performance tracking.

The upcoming series of blog posts will focus on these various integrations: their requirements, their scope, their challenges and how to approach them.

In the meantime, you can read the relevant posts in the “Best Practices” series:

Hot Tech Trends for Machine Learning

I joined the Churchill Club this morning for an exciting breakfast on Machine Learning.  In May 2013, Steve Jurvetson of DFJ said on the Churchill Club stage that he believes machine learning will be one of the most important tech trends over the next 3-5 years for innovation and economic growth.  I was eager to hear what Peter Norvig and the other guys would say about that.

No surprise

What might be surprising is that none of them painted an ‘unfathomable’ picture of the future.  It was all about more power, faster modeling, more data…

Star Trek InnovationVision?

I can’t say that they shared a vision…  I wonder if we have all been dreaming in our young years, watching Star Trek, and super-computers fueled our imagination.  Super smart machine able to assist the crew, and eventually perform medicine or look for their ‘humanity’, is the vision.  We are all working hard at figuring out ways we can make it real, ways we can build technology that achieve the ideals we grew up dreaming about.

It has been a rocky road for Artificial Intelligence, but in the past few years, Watson, the self driving car and other wonders have made us believe that machine learning could actually live up to our expectations, and more.

Read More »

Intelligence in the Cloud

The Cloud is one of the top priorities for most CIOs.  They want to better understand the risk and the opportunities.  This disruptive technology is forcing both technologists and business owners to think outside the box, to take real advantage of the “new way” of doing things.


Being Sparkling Logic, we have been thinking pretty hard about it for a couple of years.  BPM has been an interesting case study for Decision Management on the Cloud, as it is a sister technology with a wider adoption in the Enterprise world, and, predictably, a wider mind-share in Cloud solutions.  My objective here is to share some of the key benefits that the cloud certainly brings to Decision Management practitioners. This is a topic that I have seen popping up in some forums, and also the main theme this year for IntelliFest, the new name for the Rules Fest conference, to reflect its wider scope on Artificial Intelligence.

Why the Cloud?

Have not heard it a thousand times already?  I am pretty sure I am not saying anything new here:

  • It’s easy to get started: Software-as-a-Service is all about having the infrastructure ready for your usage.  You get a login and password and you’re all set.  No more IT to work with for procuring the equipment and software.  No more internal delays.
  • Opex versus Capex: this is indeed a financial argument but it plays a role in your budgeting decision.  Cloud subscription means that you can pay as you go, based on your needs.  You can start small and then, over time, add usage as you need it.  This is a business model change that is not tied to the technology evidently, but it is expected that you can do that with Software-as-a-Service.  Given the current economic situation, it is only fair that organizations want to be more cautious about the rate of adoption.  What used to be “one project then expand” is becoming “one seat then expand”.
  • Elasticity: it is the equivalent argument on the IT side.  Many projects starts with a painful discussion on sizing…  Sizing is hard because of the so-many unknowns.  In the end, it often boils down to someone putting a stake in the ground and hoping for the best.  Truth is usage is something that evolves through time, so having the flexibility to adjust to the added capacity by the click of a button, rather than IT having to upgrade equipment.  That works for scaling up and down by the way.
  • It is secure…  yes, really!  There has been tons of arguments about security in the Cloud.  The reality is that the Cloud has to be secure.  The media would make a mess for every instance of a security breach on those servers.  In fact, it has been said that the Cloud was actually more secure than private facilities.  For some reason, I believe I might get some push back on that one!
  • It feeds off Big Data: Being on the Cloud, it is no surprise that Big Data is just a click away.  SaaS products are so much more ready for harnessing Big Data.

What is driving the Cloud adoption for BPM?

As I see it, BPM mostly gained acceptance on the Cloud for its collaborative capabilities, albeit mostly for capture and modeling purposes.  Being able to quickly get started with no IT intervention is highly valuable even with such a restriction.

In fact, many of the BPM vendors on the Cloud do not really focus on execution.  The perceived value is on business process capture or authoring.  Some refer to the “walk before you run” analogy.

Think about it, there are so many processes that are hardly documented.  Visio only helps organizations so much in getting things well documented.  Having the opportunity to collaborate with no or little set-up brings a bunch of value to the organization.

Running business processes on the Cloud is certainly doable technically but still limited to fewer projects.  Why?  My guess is that most businesses are either worried about outsourcing their operations on the Cloud, or simply are not ready to do so. It could also be because the data required to run on the cloud is not available there, for reasons ranging from practical to corporate policy-driven.

Why is Decision Management behind?

BPM has been much ahead of BRMS and Decision Management technologies.  Though the arguments for BPM technically would equally apply to Decision Management, there is a key difference in the application of the technologies.  I may not go as far as Boris in his BI-CRM comparison…  I am actually very optimistic on the Cloud uptake for those technologies, but I think that he has a very good point, or maybe a couple.

First of all, and this is shared with BPM and other Enterprise tools technologies, there has been few efforts to create dedicated cloud-based Decision Management tools. Software-as-a-Service is much more complicated than putting “cloud” lipstick on a pig.  Software that is not architectured to be horizontally scalable, elastic, multi-tenant, etc. can be thrown “out there”, but it won’t really work with the needs and expectations of those adopting the cloud. It’s not just administration and management that need to be made as simple as consumer applications. The awkward usability and necessary complex “set up” that many quickly put together cloud solutions require are, in my opinion, much bigger issues.

Second, decision management requirements are still hard to formulate for prospective users, and availability of the technology on the cloud does not change that fact.  Partially, this is because Decision Management is new to many industries; and partially because the needed interactions are still new to the industry, that has been feeding of the idea that IT would be there for a big deal of customization.

Those are some of the “excuses” for Decision Management being new to the Cloud.  I don’t think that they represent barriers that will limit its adoption going forward though, as the stakes are significant enough to make those initiatives appealing to the traditional consumers of those technologies, but also eventually to a much wider audience.

I think that Decision Management is following a similar trajectory as BPM in terms of cloud adoption. Though some users are already jumping on the Cloud for the execution of their Decisions, a great deal of opportunities lies in simply capturing and refining collaboratively the business rules in a “business-ready” environment which is greatly simplified by the Cloud.

To learn more, join us at IntelliFest.
Carole-Ann will address this very topic in more details.


Want to know how strongly I feel about it?  Check my video:


Shaping Serendipity on the Job

The announcement of the acquisition of SocialCast by VMware caught my eye last week.  This is not surprising since we have been very interested VMware Logoin the dynamics of Social and Collaboration for over a year as you know.  Let me point you to a very good blog post by Mike Fauscette from IDC that describes the value-add of SocialCast to VMware’s portfolio and I will then share my own thoughts on the subject.

I view Social as several waves of capabilities that are gradually penetrating the Enterprise with increasing value.

Social = Communication

The early Enterprise 2.0 companies / capabilities have focused primarily on the social updates to keep the user’s entourage aware of his / her status.  Facebook excels at sharing, tagging and commenting on pictures between friends.  Twitter allows small pieces of news to travel the world in record time.

Applying those technologies to the Enterprise required some thinking.  When I visited the Enterprise 2.0 conference last year, I was only partially surprised that large companies were still struggling to find the right use case for this technology.

The obvious first step was to leverage it with the current users, the “consumers”, for marketing or public relations.  The success stories we kept hearing about back then was about Comcast trying to turn around its image by servicing its customers via Twitter — looking out for angry and loud customers and proactively giving them red carpet treatment –, or Dell creating a new sales channel for refurbished equipment.  I must admit that the early mover and creative thinking here gave them extra credits and (more importantly) exposure.  It is refreshing to see marketing dollars routed to a value-added service rather than pure advertisement.

Product Management / Marketing also started creating some inbound traffic by allowing their customers to express themselves in their communities and share ideas on what they like / dislike in the current offerings as well as ideas on how to make them better.  With voting capabilities, you can filter a lot of the noise that could be generated on mass market products.

Social = Serendipity

The next move with the likes of Moxie or Jive has been to shape serendipity.  I do not recall who coined this expression but I love it.  By communicating at large to an available audience, you can increase your odd of come across the right information at the right time.  In our Encounter with Geoffrey Moore post, he amusingly referred to “the serendipity of the guy with chocolate running into the guy with peanut butter”.

The typical Salesforce example is for Sales automation of course.  As a sales guy (or gal), you may be looking for nuggets of information in your ecosystem at the time you need it — which is inevitably minutes before a sales call.  You certainly do not care to know about every single call into tech support in real-time, but when you meet this important customer, it is invaluable to know that he/she has a dozen open tickets including 2 critical ones that have been pending for over a week now with very little activity, possibly some angry language was exchanged.  If you do not have the time and energy to look for it, you may want to post a quick note asking if anyone has anything to report on that very important customer.  The answer, happy or not, may come from tech support or fulfillment or training or professional services or legal or marketing, etc.  The beauty of the social platform is that only those who are available will look into it and feel compelled to share what they know and think is relevant.  Company-wide emails was the old way of doing it but they tends to be pooh-pooh’d if not ignored by most of the employees.

Social software allows employees to connect and get those conversations going.  Employee communication is for me a much greater animal than the Voice-of-the-Customer initiatives I referenced earlier.  Having a Product Management background, and a relatively niche market (B2B), I feel quite comfortable about getting the meat of what my customers want.  Corporate efficiency is a real challenge though.  Optimizing one division is hard enough but breaking the silos between those divisions is extremely complicated.  Whatever can be done to improve that situation has the potential to reach very high ROIs with little efforts given where we are starting from.

At Enterprise 2.0, a large insurance company asked a great question though.  How do you make those tools effective?  Having the ability to engage others is great but you still need some guidance to drive conversations with more value-add than comments on the cafeteria food…

Social = Serendipity on the Job

Granted you can post tweets to let your ecosystem know that your plane is late and serendipitily discover that you are stranded with an old buddy and meetup for a drink but you would get great value-add, at least in the corporate sense, if you could mary the social “icing” to the corporate “cake”.  Michael Fauscette points out that the ability to bring those activity streams and collaboration tools in the context of actual applications is critical to the enterprise adoption.  This is what we call “serendipity on the job” and I agree that those capabilities will enable Social software to soar throughout the enterprise bringing tremendous value.

The raw capability of exchanging information puts the burden on the users to self-organize and find a sense of purpose.  When those capabilities are intrinsically integrated with day-to-day tasks, they have the opportunity to be used without excessive thinking or learning curve by the stakeholders.

When Salesforce released Chatter in the context of the Sales Automation application, it unlocked something big: the ability to work collaboratively, to leverage the collective in the context of day-to-day activities.  As the Sales exec, I can look at my portfolio of customers and post information that is targeted to a captive audience.  Only service reps in charge of my account or for some other reason interested in this account will subscribe to the status updates and will be notified.  This reduces the chatter (no pun intended) that goes around in company-wide emails.  It also captures the thoughts and contribution of the involved stakeholders on the spot — eliminating unnecessary follow-up discussions as well as capturing tacit knowledge.

Do not underestimate the value of being in the context of your application.  I love Twitter but I don’t have the time to read all the tweets from my friends.  Nobody does.  It serves a purpose of communication and trend-watching.  Integrated Social / Collaborative capabilities serve a different purpose of connecting “doers” for a well-defined purpose.

It is not rare to hear about the “intangible” value of Social Software.  I would argue that, when it is clearly applied for a given purpose, its value is much more obvious and measurable in terms of productivity and eventually bottom-line results.

I believe that this acquisition is a brilliant move from VMware and we shall hear about more Social Software acquisitions from the platform players that are building the “next generation”.

What is Social Logic?

Sparkling Logic SMARTS LogoThis is a big moment for all of us at Sparkling Logic. After a few months of work with customers and prospects, of intense design and implementation work, we are finally announcing the company’s first product: Sparkling Logic SMARTS™. We had the privilege of launching the product at Gartner’s BPM Summit in Baltimore last week, and the satisfaction of a great reception and significant customer and partner interest. Having lived through a number of product launches in this space, this is the one that I am the proudest of – please apologize that I use this post to convey our enthusiasm with this new approach and product.

Sparkling Logic SMARTS is a new kind of Decision Management product. One that, we believe, represents a radical shift from the current way of thinking about Decision Management – something even more momentous than the introduction of the Business Rules Management Systems that we were responsible for with Blaze Advisor circa 1997, bringing the AI rules engines and the Business Rules methodologies together.

The current Decision Management industry is stuck in a no-man’s land. On one hand, Decision Management remains at the core of many mission critical systems, with large implementations that impact our daily lives in many different ways – from what we get marketed to how we get sued. On the other hand, it has not grown up to the expectations we had, and that the value it brings to the table should justify. Even more worrisome, the number of Decision Management projects that fail to deliver on the promised ROI – regardless of the stated reasons – is much higher than it should be: too many projects fail before delivery, or take too long or too much effort to get completed. At Business Rules Forum last year, I did ask the vendors panel the question on why this is the case in their opinion, and what the industry should do to overcome the issue. To their credit, the representatives from Pega Systems and InRule did provide some constructive insight on the issue, but in general terms, very little introspection has effectively taken place lately. The industry remains in that no-man’s land.

Having stated this is just part of the journey to the solution. The next step is to identify the root causes for the situation so that we can envision a way out of it. After leaving our former employer, Carole-Ann and I invested a significant amount of time discussing with industry leaders and enterprise application technical and business leaders, collecting our vision and ideas, and identifying what we believe are the key attributes of a decision management solution that will deliver on its promise to have control of the automated and hybrid decisions with the decision makers.

In a few words: empower all decision maker in whatever role they have – from decision area specialist to case worker – to work on their decisions in the context that they naturally evolve in, using the paradigms that they naturally use.

What does that mean?

First, it’s important to recognize that most complex decisions in enterprise applications end up involving both an automated part and a manual part. In general terms, the automated part deals with most of the cases presented to it, and the manual case deals with the business exceptions mostly, where the flexibility of a human is necessary. For example, the decision to accept or not an electronic payment – the automated system may idenfty that a particular payment presents a level of risk for a customer that needs to be well treated: instead of rejecting the transaction, decision control will be passed to a human which will complete the decision. The human, what he or she does with the information received, the process he/she follows to get to a conclusion, the decision taken: all these are part of the actual business decision. Case workers are part of the decision management system, and they are an essential part of it, dealing with the complex cases, those who in the end may represent where most of the actual risk is taken and/or the most opportunity is possible.

There are thus at least two key roles involved in making, codifying, operationalizing decisions: the traditional business user who knows enough of the business and problem that he/she can work in automating and improving decisions and the case worker whose role on a permanent basis is to participate to the decisions as part of the enterprise application eco-system.

This simple fact has enormous implications on what an effective Decision Management system must be. It must take into account all the roles in the decision, it cannot simply ignore part of then. Traditional BRMS-based Decision Management systems stay away from considering case management as part of the decision, the same way Case Management-based decision support systems stay away from automated decisions. As a result, most large enterprise decision management applications include both BRMS-based and Case Management-based decision systems, and these do not communicate nor share anything but routing logic and operational data schemas at best.

We created Sparkling Logic SMARTS with an approach that allows for decisions to be managed consistently by all roles involved, and thus, achieve full visibility on the decisions and their management through their real complete lifecycle, and not just the part that is automated or the part that is manual.

The challenge for such  a product is to create an environment which enable these different roles to be all effective on the same decision logic. This is not simple… Technically savvy business experts convey their view on the decisions in particular forms, frequently resorting to graphical representations such as flows or tree.  Business domain experts tend to think in terms of policies. Case workers tend to think in terms of cases.

But they all view their decisions in the context of both data, and objectives supported by metrics. In the process of harvesting rules, it’s typical that time will be spent trying to come up with all the “prototypical cases” to categorize them and create the corresponding abstraction (decision tree, rule template, etc…) to represent the way the cases corresponding to those “prototypical cases” should be treated. The process starts with data – the prototypical cases. It also starts with objectives identified – in the example above we want to reduce the number of fraudulent payments we authorize while minimizing the number of situations in which we do not authorize a legitimate payment, in particular between a good customer and a good network partner… It also starts with metrics supporting these objectives: the number and total amount of fraudulent payments non blocked, the number of legitimate payments denied and the impact on the retention of customers. All business users and case workers will have present both data and objectives supported by metrics concretely as part of their daily decision-making work.

Taking them out of their context in order to put them through a methodology which has nothing to do with the way they do their daily work is actually dangerous. They are being asked to think about all the fine details of their decisions and the way they do it, at the same time as they are being asked to change their vocabulary, adopt new tools, learn new approaches. And they are asked to do that at specific points in time, putting aside the evolving nature of the environment decision-making – more than any other part of the enterprise application – is part of. It is not a surprise that we’ve seen a number of times the disconnect between what the business user thought communicated through the process and what they got back through a traditional implementation. Even metaphor-based (for example rule-tables) or template-based systems face the problem – the approach does give flexibility, but only to the extent it does actually capture the reality of how the business user decides, and only to the extent they continue to do so as the way the way the business user decides evolves.

Sparkling Logic SMARTS is the first Decision Management System that enables the business user to design the decisions by actually making them. Design by doing – a very powerful concept, one that is starting to see the light in the BPM world under names such as Dynamic BPM or Adaptive Case Management. The business user continues working manipulating the concepts they usually manipulate, dealing with business data and with the objectives and the metrics always present and contextually available, focusing on making decisions and capturing the decision logic in the process. Sparkling Logic SMARTS uses patent-pending technology to let business users manipulate the decisions by actually doing them – and in the process enabling the collaboration between all different roles and stakeholders in the management of the decisions through the lifecycle. We have invented a very pragmatic approach to solve one of the key problems in the adoption of Decision Management Systems, and we have implemented it in Sparkling Logic SMARTS.

Furthermore, we recognize the fact that decisions are social

They involve multiple stakeholders – even at the objectives level, different stakeholders have different objectives for a single decision, yet the decision taken is in general only one. In the previous example, accepting or denying the internet payment. So, by nature, the making of the decisions and its codification for repeated making will represent a compromise among multiple stakeholders – a compromise that will not be perfect at any point in time and that will need to evolve.

Similarly, making or improving a single good decision may involve deep expertise which is available within the organization but not directly to each and every one of the decision makers, rule designer or codifiers. The roles cooperate. And they do it today in ad-hoc semi-formal manner – discussions in meetings, email exchanges, and, more and more, ephemeral instant messages.

Enabling that collaboration and gathering information on how the decision is managed in the process extends the reach of the individual business user to the collective, and increases the quality of the decision codification and improvement processes. The Enterprise 2.0 movement has seen it clearly – companies like Moxie Software are the new alternative to the old Knowledge Management systems, and one that is far more effective and adaptive. It’s not a surprise that one of the most popular Salesforce products is Chatter, for the same reasons.

We built Sparkling Logic SMARTS around a social collaboration platform, implementing effective collaborative decision management through a number of social techniques, including some patent-pending ones. Sparkling Logic SMARTS is the first Social Decision Management system that covers the full lifecycle of decisions and their operationalization through both systems and humans.

We call that Social Logic!

Sparkling Logic SMARTS represents a pragmatic revolution in the way Decision Management is approached, and enables business users to design and manage operationalized decisions by making them, making the system accessible to all roles involved in decision-making, resilient to changes in objectives and environment, and adaptive to new conditions, risks and/or opportunities.

Stay tuned for further announcements and discussions. We’ll talk more about the details on how the product delivers on its promises.

And in the mean time, tell us what you think!

Big Data meets Analytics… again

Well, another month, another acquisition… Teradata has announced the acquisition of Aster Data. You can find a less formal yet official post on the acquisition in Aster Data’s blog – Mayank and Tasso go into some more details on what Aster Data is all about and why the deal makes a lot of sense to the industry.

Aster Data has focused its energy into developing a low-cost (from a systems footprint perspective) platform to manage and process data at large-scale without imposing restrictions on the types of data being managed and the type of processing being carried out. The resulting platform is a show case for a solid commercial implementation of the much talked about map-reduce approach to big data processing, and has enabled companies from different industries to extract analytic insight from both structured and unstructured data. As a result, they’ve been able to make better decisions leveraging not just the traditional operational data, but also the social data, the web click data, etc…, that is generated in huge numbers around their products and services.

The approach also allows to shorten the time needed to bring that insight back into decisions. This type of close-to-real-time insight makes the understanding of decision impact as well as the their evolution much more dynamic, giving those companies that can leverage it an edge in managing risk and benefiting from trends.

The acquisition is a good move for Teradata. It also re-inforces the following key trends:

  • Platform players continue acquiring young innovative companies which solve complex data, analytics and/or decision management problems. Just in this space, EMC bought Greenplum some time ago, IBM bought Netezza, HP bought Vertica…
    The consolidation trend will continue
  • The big data management and processing spaces are merging on unified platforms. There is less and less distinction between managing vast amounts of data and processing them to gain insight, generating more data on the fly.
  • Managing and processing non-structured data – which makes up most of big data – is becoming an integral part of what companies need to do to manage the decisions around their products and services.  And contrary to popular belief, this is as important in B2B as in B2C.
    This is also the consequence of the trend of the importance of the decision data than can be extracted from social data. This will accelerate with Enterprise 2.0.
  • And finally platform vendors are morphing into Cloud-based/backed Saas providers, and they are making tasks such as the ones enabled by Aster Data accessible at low entry cost.

Exciting times. Congratulations to the Aster Data team.

This, of course, reduces the pool of independent big data management and processing products. InfoBright and ParAccel come to mind – and HP, Dell and the like still need to move in this space. Who wants to start bets?

© 2022 SparklingLogic. All Rights Reserved.