Collecting data from customers, both internal and external, is a crucial step in the decisioning process and how organizations collect that data can make or break a relationship. SMARTS™ Dynamic Questionnaires enables organizations to tailor the experience to each customer.
Learn how Vienna, the latest version of SMARTS, enables both business and IT users to easily understand the decision logic that they’re managing.
Personalization has always been the holy grail of marketing, advertising, sales, and customer relationship management. So far, two approaches have been used. The most fashionable today uses statistical data to make recommendations, the second oldest but which is...
In my earlier blog post, I explained how decision management and business rules were suitable for micro-calculations, the type of computations that businesses often codify into large spreadsheets and use to score, rate, or price items. In this post, I explain how they...
Low-code no-code is not a new concept to Sparkling Logic. From the beginning, the founders wanted to deliver a powerful yet simple product, so that a business analyst could start with data and build decision logic with built-in predictive data analytics and execution...
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