Our “Decision Management 101” series is designed for business leaders who are unfamiliar with decision management and are currently facing challenges with automation, adaptability, and scalability. In Part 1, we address what decision management is.
Results for "Customer Experience"
The SMARTS Way for Personalization
Personalization has always been the holy grail of marketing, advertising, sales, and customer relationship management. So far, two approaches have been used. The most fashionable today uses statistical data to make recommendations, the second oldest but which is...
Improve Your Automated Decisions with Decision Simulation
In our last post, we looked at how predictive models are used in automated decisions. A key take away from that post is that a prediction is not a decision. Rather predictive models provide us with key insights based on historical data so we can make more informed...
What are Champion / Challenger Experiments in Decision Management?
Have you ever heard of Champion/Challenger? If you are in the Financial Services industry, chances are you have and you might even have used this technique. If not, I wouldn't be so sure you have. What is Champion vs Challenger? In a nutshell, in champion/challenger,...