Our “Decision Management 101” series is designed for business leaders who are unfamiliar with decision management and are currently facing challenges with automation, adaptability, and scalability. In Part 1, we address what decision management is.

WEBINAR: TAKE A TOUR OF SPARKLING LOGIC’S SMARTS™ DECISION MANAGER
Our “Decision Management 101” series is designed for business leaders who are unfamiliar with decision management and are currently facing challenges with automation, adaptability, and scalability. In Part 1, we address what decision management is.
Personalization has always been the holy grail of marketing, advertising, sales, and customer relationship management. So far, two approaches have been used. The most fashionable today uses statistical data to make recommendations, the second oldest but which is...
In our last post, we looked at how predictive models are used in automated decisions. A key take away from that post is that a prediction is not a decision. Rather predictive models provide us with key insights based on historical data so we can make more informed...
Have you ever heard of Champion/Challenger? If you are in the Financial Services industry, chances are you have and you might even have used this technique. If not, I wouldn't be so sure you have. What is Champion vs Challenger? In a nutshell, in champion/challenger,...