Sunnyvale, CA., May 17, 2019 – Enova Decisions recently launched Enova Decisions Cloud, a decision management SaaS powered by Sparkling Logic SMARTS™.
Enova Decisions works with the mid-market firms to apply AI to their credit, fraud, and marketing decisions. They created Enova Decisions Cloud to give their clients more control and self-service capabilities. Enova Decisions Cloud combines their proprietary models with the SMARTS™ decision management platform via Amazon Web Services. In addition, Enova Decisions Cloud is pre-integrated with many major solutions providers including ID Analytics and iovation, a TransUnion company.
With Enova Decisions Cloud, businesses can:
- Access 3rd-party data they need, when they need it, without having to go through endless API data integrations.
- Upload and deploy machine learning models using any technique written in their language of choice (for example, R or Python).
- Auto retune and retrain their machine learning models based on decision outcomes.
Enova Decisions selected Sparkling Logic SMARTS™ for its comprehensive features, flexible deployment options, and business-friendly user-interface.
“To manage the complexity of decisioning, we wanted an application that can orchestrate the key components of a decision in an intuitive interface,” said Sean Naismith, Head of Analytics Services at Enova Decisions. “Leveraging SMARTS™ in our cloud service allows our clients to oversee fine details without feeling overburdened by what they’re designing.”
“We are delighted that Enova Decisions chose SMARTS™ as a key platform component,” said Carlos Serrano-Morales, CTO at Sparkling Logic. “Our partnership achieves or shared vision of enabling organizations to continuously improve their decisions under ever-changing market conditions.”
Enova Decisions Cloud is available immediately to businesses across industries in the U.S.
Additional Resources
- First, learn more about SMARTS™ decision management platform
- Afterward, learn how Sparkling Logic is simplifying decision management through generative AI
- Next, register for a Product Tour. Then, request a Custom Demo or get a Free Trial.
About Sparkling Logic
Sparkling Logic Inc. is a California-based company leading technology innovation in Decision Management. Our SMARTS™ decision management platform empowers business and data analysts to discover, test, simulate, deploy and continuously improve data-informed business decisions that drive daily business operations in applications and systems.
Learn more about Sparkling Logic at www.sparklinglogic.com.
Sparkling Logic, Sparkling Logic SMARTS, RedPen and BluePen are trademarks of Sparkling Logic, Inc. in the United States and in other countries. Patents Pending.
About Enova Decisions
Enova Decisions is an analytics and decision management technology company that was formed in 2016 to enable businesses to automate and optimize operational decisions through data, AI, and the cloud- in real-time and at scale. Enova Decisions is part of Enova International, Inc. (NYSE: ENVA), a Chicago-based multinational financial services provider that has applied predictive and prescriptive analytics to multiple areas, including fraud detection, credit risk management and customer retention, to extend over $20 billion in credit online to over 5 million customers. Enova Decisions leverages the same analytics expertise and decisioning technology that has made Enova international successful to help businesses in multiple industries, including financial services, healthcare and telecommunications, achieve similar outcomes.

