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Sparkling Logic honored by CIOReview as one of the “Most Promising Fintech Service and Consulting Companies in 2021”

Sunnyvale, CA., August 25, 2021– Sparkling Logic today announced that it was listed in the top 10 fintech companies of 2021 on the cover of the CIOReview (Fintech Service Edition — August 9th, 2021). CIOReview’s editors recognized Sparkling Logic’s decision management technology as a highly sophisticated, yet easy to use, platform for developing, deploying, and improving operational decisions.

Most Promising Fintech Service and Consulting Companies in 2021“From the start, we wanted to build a technology that empowers users, those who own and manage day-to-day operational decisions,” said Carole-Ann Berlioz, Co-Founder and Chief Product Officer at Sparkling Logic. “ We have developed a holistic approach that merges decision authoring, testing, deployment, and maintenance, through a single platform with the same interface, thus reducing the complexity and distraction of using different tools for end-to-end decision lifecycle management, “ she added.Read More »

Sparkling Logic Expands Partnerships

Sparkling Logic forms partnership with Kadlog to better serve European market.

Sunnyvale, CA., February 12, 2021– Sparkling Logic today announced a partnership with Kadlog to provide local and regional distribution and implementation services around its leading decision management product, SMARTS. Sparkling Logic has technology and distribution partners around the world. Due to the expansion of its European business, Sparkling Logic looks to better serve the European market with this new partnership.Read More »

Sparkling Logic Introduces Business Applications in Latest Release

Sparkling Logic SMARTS now enables untrained business users to define, test, and run simulations on decision strategies.
UshuaiaSunnyvale, CA., November 18, 2020 – Sparkling Logic today announced the general availability of the latest release of its AI-driven SMARTS decision management platform. This release introduces Business Applications that enable business experts, who are not trained in using Sparkling Logic, to define and make changes to decisions and perform decision management activities. SMARTS’ Business Applications present these capabilities in an intuitive business-oriented representation through web forms and point and click operations. Business experts can now control which decision strategies are deployed in production, ensuring that deployed decisions are optimized for the current business environment. For example:

• Pricing specialists can control pricing tables
• Call center specialists can control routing logic
• Fraud specialists can control the settings for a statistical analysis of transactions for alerts
• Marketing specialists can control the configuration of marketing campaigns

“Putting business experts in control of operational decisions has always been the promise of business rules and decision management technology,” said Carole-Ann Berlioz, Sparkling Logic CPO. “Until now it has only been possible for untrained business users to make changes to rules or decision parameters while leaving the critical activities of testing, simulation and deployment of these changes to IT. Our latest SMARTS release enables the creation of Business Applications that not only allow untrained business experts to modify the decision strategy, but also to test, run simulations and ultimately deploy a new strategy.”

SMARTS’ Business Applications are built using SMARTS’ Dynamic Questionnaire and Orchestration capabilities so business analysts and software developers using SMARTS can build Business Applications using the same user interface and tools used to define and manage decisions. SMARTS’ Business Applications can significantly reduce the cost of maintaining decision logic by defining the interactions that allow business experts to not only make changes to the decision but also to test and run simulations to ensure those changes perform as expected. By automating much of the decision management lifecycle, Business Applications significantly reduce the overall time to deploy changes as well as the risk associated with allowing business experts to control the process.

In addition to the new Business Applications, this release introduces several major features including support for Linux containers, merging Pencil Decision Modeler into SMARTS so they are a single product, and extended integration with external meta data and data catalogs for decision development, testing, simulation and machine learning operations.

Additional Request a custom demo –
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About Sparkling Logic
Sparkling Logic Inc. is a California-based company leading technology innovation in Decision Management. Sparkling Logic’s SMARTS™ decision management system is a business rules and analytics platform that empowers business and data analysts to discover, test, simulate, deploy and continuously improve data-informed business decisions that drive daily business operations in applications and systems.

Learn more about Sparkling Logic at

Sparkling Logic, Sparkling Logic SMARTS, RedPen and BluePen are trademarks of Sparkling Logic, Inc. in the United States and in other countries. Patents Pending.

Sparkling Logic Named as Finalist in UNIDO Innovative Ideas and Technologies vs COVID-19

SMARTS recognized as a scalable solution to cope with the direct and indirect impact of COVID-19.

Finalist in UNIDO Innovative Ideas and Technologies
Sunnyvale, CA., July 14, 2020 – Sparkling Logic is proud to announce that it was honorably nominated as a finalist in the UNIDO Global Call in the China region. UNIDO (United Nations Industrial Development Organization – https:// issued a Global Call aimed at identifying “innovate Ideas and Technologies vs. COVID-19 and beyond”.
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Sparkling Logic Delivers Real-time Decision Metrics with Latest Release

Latest Sparkling Logic SMARTS release enables monitoring of deployed decisions in near real-time.

Sunnyvale, CA., October 28, 2019 – Sparkling Logic today announced the general availability of the latest release of its AI-driven SMARTS decision management platform. This release introduces Real-time Decision Metrics that enable organizations to monitor the business quality of decisions as they execute, and trigger alerts when specific business thresholds are reached. Sparkling Logic SMARTS is the first Decision Management product to support real-time monitoring of deployed decisions.
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Enova Decisions Launches Enova Decisions Cloud Powered by Sparkling Logic

Sunnyvale, CA., May 17 2019 – Enova Decisions recently introduced decision management software-as-a-service, powered by Sparkling Logic. Enova decisions gives self-service decision management capabilities to the mid-market to apply AI to credit, fraud, and marketing decisions.

Enova Decisions
Enova Decisions Cloud takes the existing technology that Enova Decisions developed to successfully execute decisions for its clients and builds on it to give clients more control. Enova Decisions Cloud leverages cutting edge technology from Sparkling Logic and Amazon Web Services and is pre-integrated with many major solutions providers including ID Analytics and iovation, a TransUnion company.
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Sparkling Logic Introduces Dynamic Questionnaires with Latest Release

Latest Sparkling Logic SMARTSTM release improves user experience for websites that gather information to drive decisions.

Sunnyvale, CA., January 6, 2019– Sparkling Logic today announced the general availability of the latest release of its AI-driven SMARTSTM decision management platform. This release introduces Dynamic Questionnaires for websites that collect information for decision-making based on user responses and business policies. Examples of applications that benefit from this feature include applications that: collect information for loan or insurance applications, provide interactive guidance to physicians during medical examinations, determine benefits eligibility, provide interactive configuration for products or services, and provide guidance for business licensing.
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Sparkling Logic Offers Improved Usability, Scalability, and Security with Latest Release

SMARTS Rio ReleaseLatest Sparkling Logic SMARTS™ features new HTML5 / JavaScript User Interface and Updated Server Infrastructure

Sunnyvale, Calif., April 6, 2018 – Sparkling Logic today announced the general availability of the latest release of its AI-driven SMARTS ™ decision management platform. This release further improves the ease of use of the SMARTS Analyst Workstation to continue its innovation in empowering business analysts to author, test, simulate and deploy operational decisions.

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