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Sparkling Logic continues its endorsement of open standards, implementing all-new version of the Decision Model and Notation (DMN) standard

Sunnyvale, CA., October 1, 2021 – Sparkling Logic today announced that it has released a new version of its PENCIL technology in line with DMN 1.3.

“Since its inception, Sparkling Logic has fully supported the Decision Model and Notation (DMN) standard,” said Carole-Ann Berlioz, Co-Founder and Chief Product Officer at Sparkling Logic. “ The DMN standard has brought to decision management a graphical notation that comes with a powerful underlying methodology. With DMN, business analysts think about the ultimate decision(s) in a structured way, starting from the top-level decision to smaller sub-decisions. This iterative process is very friendly, and very easy to share with colleagues. A must for decisioning projects that necessitate formal requirements and decision modeling, “ she added.

PENCIL is Sparkling Logic SMARTS’ implementation of DMN. It is a graphical tool that business analysts use to model business decisions by dragging and dropping graphical icons to form a decision process, from the top-level decision to the lowest-level decisions. Business analysts can immediately start capturing data requirements, decision models, and business rules, while collaborating to achieve the best explicit description of the decisions required for large systems and applications.

PENCIL’s glossary can be used across decisions to achieve consistent use of terminology related to decisions. Business analysts can create or import data and then execute, test, and continue to refine and improve decisions. Once decision modeling is done, PENCIL provides a direct path to an executable decision. And all this without leaving SMARTS.

With PENCIL, decision models are first-class citizens. The full compliance with DMN 1.3 means that all the DMN elements and expressions, as well as the ability to interchange diagrams with other DMN tools, are part of SMARTS.

At Sparkling Logic, we strongly believe in open standards. This is why we are part of the DMN On-Ramp Group, whose mission is to provide a checklist to help customers adopt DMN.

Additional Resources

About Sparkling Logic
Sparkling Logic Inc. is a Silicon Valley company dedicated to helping businesses automate and improve the quality of their operational decisions with a powerful digital decisioning platform, accessible to business users and “citizen developers”. Sparkling Logic’s customers include global leaders in financial services, insurance, healthcare, retail, utility, and IoT.

Sparkling Logic SMARTSTM (SMARTS for short) is a cloud-based, low-code, AI-powered business decision management platform that unifies authoring, testing, deployment, and maintenance of operational decisions. SMARTS combines the highly scalable Rete-NT inference engine, with predictive analytics and machine learning models, and low-code functionality to create intelligent decisioning systems.

About DMN
DMNTM is a modeling language and notation for the precise specification of business decisions and business rules. It is a standard developed and maintained by the Object Management Group (OMG), an international, non-profit, open-membership consortium of technology standards, founded in 1989. Learn more about DMN.


Sparkling Logic honored by CIOReview as one of the “Most Promising Fintech Service and Consulting Companies in 2021”

Sunnyvale, CA., August 25, 2021– Sparkling Logic today announced that it was listed in the top 10 fintech companies of 2021 on the cover of the CIOReview (Fintech Service Edition — August 9th, 2021). CIOReview’s editors recognized Sparkling Logic’s decision management technology as a highly sophisticated, yet easy to use, platform for developing, deploying, and improving operational decisions.

Most Promising Fintech Service and Consulting Companies in 2021“From the start, we wanted to build a technology that empowers users, those who own and manage day-to-day operational decisions,” said Carole-Ann Berlioz, Co-Founder and Chief Product Officer at Sparkling Logic. “ We have developed a holistic approach that merges decision authoring, testing, deployment, and maintenance, through a single platform with the same interface, thus reducing the complexity and distraction of using different tools for end-to-end decision lifecycle management, “ she added.Read More »

Sparkling Logic Expands Partnerships

Sparkling Logic forms partnership with Kadlog to better serve European market.

Sunnyvale, CA., February 12, 2021– Sparkling Logic today announced a partnership with Kadlog to provide local and regional distribution and implementation services around its leading decision management product, SMARTS. Sparkling Logic has technology and distribution partners around the world. Due to the expansion of its European business, Sparkling Logic looks to better serve the European market with this new partnership.Read More »

Sparkling Logic Introduces Business Applications in Latest Release

Sparkling Logic SMARTS now enables untrained business users to define, test, and run simulations on decision strategies.
UshuaiaSunnyvale, CA., November 18, 2020 – Sparkling Logic today announced the general availability of the latest release of its AI-driven SMARTS decision management platform. This release introduces Business Applications that enable business experts, who are not trained in using Sparkling Logic, to define and make changes to decisions and perform decision management activities. SMARTS’ Business Applications present these capabilities in an intuitive business-oriented representation through web forms and point and click operations. Business experts can now control which decision strategies are deployed in production, ensuring that deployed decisions are optimized for the current business environment. For example:

• Pricing specialists can control pricing tables
• Call center specialists can control routing logic
• Fraud specialists can control the settings for a statistical analysis of transactions for alerts
• Marketing specialists can control the configuration of marketing campaigns

“Putting business experts in control of operational decisions has always been the promise of business rules and decision management technology,” said Carole-Ann Berlioz, Sparkling Logic CPO. “Until now it has only been possible for untrained business users to make changes to rules or decision parameters while leaving the critical activities of testing, simulation and deployment of these changes to IT. Our latest SMARTS release enables the creation of Business Applications that not only allow untrained business experts to modify the decision strategy, but also to test, run simulations and ultimately deploy a new strategy.”

SMARTS’ Business Applications are built using SMARTS’ Dynamic Questionnaire and Orchestration capabilities so business analysts and software developers using SMARTS can build Business Applications using the same user interface and tools used to define and manage decisions. SMARTS’ Business Applications can significantly reduce the cost of maintaining decision logic by defining the interactions that allow business experts to not only make changes to the decision but also to test and run simulations to ensure those changes perform as expected. By automating much of the decision management lifecycle, Business Applications significantly reduce the overall time to deploy changes as well as the risk associated with allowing business experts to control the process.

In addition to the new Business Applications, this release introduces several major features including support for Linux containers, merging Pencil Decision Modeler into SMARTS so they are a single product, and extended integration with external meta data and data catalogs for decision development, testing, simulation and machine learning operations.

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About Sparkling Logic
Sparkling Logic Inc. is a California-based company leading technology innovation in Decision Management. Sparkling Logic’s SMARTS™ decision management system is a business rules and analytics platform that empowers business and data analysts to discover, test, simulate, deploy and continuously improve data-informed business decisions that drive daily business operations in applications and systems.

Learn more about Sparkling Logic at

Sparkling Logic, Sparkling Logic SMARTS, RedPen and BluePen are trademarks of Sparkling Logic, Inc. in the United States and in other countries. Patents Pending.

Sparkling Logic Named as Finalist in UNIDO Innovative Ideas and Technologies vs COVID-19

SMARTS recognized as a scalable solution to cope with the direct and indirect impact of COVID-19.

Finalist in UNIDO Innovative Ideas and Technologies
Sunnyvale, CA., July 14, 2020 – Sparkling Logic is proud to announce that it was honorably nominated as a finalist in the UNIDO Global Call in the China region. UNIDO (United Nations Industrial Development Organization – https:// issued a Global Call aimed at identifying “innovate Ideas and Technologies vs. COVID-19 and beyond”.
Read More »

Sparkling Logic Delivers Real-time Decision Metrics with Latest Release

Latest Sparkling Logic SMARTS release enables monitoring of deployed decisions in near real-time.

Sunnyvale, CA., October 28, 2019 – Sparkling Logic today announced the general availability of the latest release of its AI-driven SMARTS decision management platform. This release introduces Real-time Decision Metrics that enable organizations to monitor the business quality of decisions as they execute, and trigger alerts when specific business thresholds are reached. Sparkling Logic SMARTS is the first Decision Management product to support real-time monitoring of deployed decisions.
Read More »

Enova Decisions Launches Enova Decisions Cloud Powered by Sparkling Logic

Sunnyvale, CA., May 17 2019 – Enova Decisions recently introduced decision management software-as-a-service, powered by Sparkling Logic. Enova decisions gives self-service decision management capabilities to the mid-market to apply AI to credit, fraud, and marketing decisions.

Enova Decisions
Enova Decisions Cloud takes the existing technology that Enova Decisions developed to successfully execute decisions for its clients and builds on it to give clients more control. Enova Decisions Cloud leverages cutting edge technology from Sparkling Logic and Amazon Web Services and is pre-integrated with many major solutions providers including ID Analytics and iovation, a TransUnion company.
Read More »

Sparkling Logic Introduces Dynamic Questionnaires with Latest Release

Latest Sparkling Logic SMARTSTM release improves user experience for websites that gather information to drive decisions.

Sunnyvale, CA., January 6, 2019– Sparkling Logic today announced the general availability of the latest release of its AI-driven SMARTSTM decision management platform. This release introduces Dynamic Questionnaires for websites that collect information for decision-making based on user responses and business policies. Examples of applications that benefit from this feature include applications that: collect information for loan or insurance applications, provide interactive guidance to physicians during medical examinations, determine benefits eligibility, provide interactive configuration for products or services, and provide guidance for business licensing.
Read More »

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