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A Year at Plug and Play


Written by: Colleen McClintockPublished on: May 10, 2016No comments

A little over year ago, Sparkling Logic joined the Fintech accelerator at Plug And Play. We were honored to be selected as one of 29 technology startups (from among 850 applicants) to join the inaugural launch of Plug and Play’s Fintech accelerator.

Plug and Play is the world’s largest global technology accelerator and venture fund with over 350 startups and 300 corporate partners. Plug and Play connects startups to corporations through vertical-specific accelerator programs. The goal of these accelerators is to help startups with funding, acquiring more customers, and fine tuning their business to better match customer demands. In our case, we joined the Fintech accelerator which was focused on financial technology and security. This accelerator was a good fit for us since many of our customers are in the Financial Services industry and are using our SMARTS Decision Manager product for applications such as fraud detection and risk management.

During our time at Plug and Play we have gained new customers and partners. We have also benefited from lots of exposure by presenting to over 80 companies. In meetings and discussions with these companies, we learned more about their needs and where our SMARTS decision management technology can help. This enabled us to refine our messaging and inspired the launch of a new pilot program to help customers develop a meaningful proof-of-value project using SMARTS.

Recently Plug and Play published a blog post and created a video featuring our CEO, Davorin Kuchan. In the blog post and video, Davorin shares more about our experiences during our year at Plug and Play. It will give you a sense of what life is like as a technology startup in Silicon Valley!

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SMARTS Decision ManagerSparkling Logic SMARTS is a decision management platform that empowers business analysts to define decisions using business rules and predictive models and deploy those decisions into an operational environment. SMARTS includes dashboard reporting that allows organizations to measure the quality of decisions both during development and post deployment. Learn more about how SMARTS can help your organization improve decisions.
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