Geneva Brings Operationalization of Data Intelligence with BluePen
Adapt business strategies effectively by iterating rapidly between Business Rules and Analytics at the first signs of business change.
Sparkling Logic, the company founded by the team of leading experts in Decision Management, announced today the general availability of Sparkling Logic SMARTS™ Geneva release, and the introduction of new business analytics with its BluePen™ module.
“Business rules embody knowledge from domain experts,” said Carole-Ann Matignon, Sparkling Logic Chief Executive Officer. “But data embodies experience, and analytics can help extract invaluable insight. Bringing those activities together allows short cycles for those decisions that need ultimate agility.”
BluePen is the latest add-on to the innovative Sparkling Logic SMARTS™ product. Leveraging the built-in business intelligence Dashboard SMARTS™, BluePen enables businesses to gain even greater data intelligence and operationalize that intelligence. Business analysts and other domain experts can explore statistics and correlations in a dataset and use those insights to build an executable analytics model that can be further refined, all within SMARTS™.
Combining Data with Expert Knowledge
Operationalizing data intelligence and insights has always been a challenge in decision management. Analytics models often take weeks or months to deploy in production. One of the main reasons is that often the data model used by a data scientist or modeler is often different than what is used by IT. Therefore these models have to be recoded in order to be operational. BluePen allows exploration, modeling, and operationalization to occur on the same data model. Therefore businesses can develop and deploy a model in as little as a day.
“In all my years heading research for advanced analytics, data was always the most important,” said Larry Rosenberger, renown credit risk luminary, former FICO CEO, and Sparkling Logic strategic advisor. “However, at some point, I realized that expert knowledge is as critical as data to improving decision-making. BluePen, which combines both, is exceptionally well thought out. It accelerates the development process, addressing compliance, best practices, and risk in a holistic way, but also solves the operationalization hurdle.”
Uncertainty drives the need for agility. As business conditions change, businesses must evolve their risk management strategies to remain competitive. Sparkling Logic SMARTS™ and its BluePen module helps businesses stay ahead of the curve. For example, businesses can leverage SMARTS™ for fraud detection. As new fraud schemes emerge, businesses can quickly modify or add new business rules to flag fraud.
About Sparkling Logic
Sparkling Logic Inc. is a California-based company founded by the leading experts in Decision Management, now pioneering Social Logic. The company’s mission is to provide deep expertise, pragmatic methodologies and innovative tools to spread the adoption of Decision Management as a discipline throughout the Enterprise. The company advises Fortune 500 customers on Decision Management strategy and architecture. Sparkling Logic SMARTS lowers barriers to entry into Decision Management with a unique and intuitive user experience, focuses on performance from the start and enables true collaboration for crowd-sourced decisions for the most creative cases.
Learn more about Sparkling Logic at www.sparklinglogic.com.
Sparkling Logic, Sparkling Logic SMARTS, RedPen and BluePen are trademarks of Sparkling Logic, Inc. in the United States and in other countries. Patents pending.