Sparkling Logic Introduces the First Business-Ready Decision Technology at Gartner Symposium/ITxpo

Istanbul, Turkey

SMARTS ends the hunt for hard-to-find decision modeling experts

Sparkling Logic announced the general availability of Sparkling Logic SMARTS™ Istanbul release from Gartner Symposium/ITxpo 2012.

“Scarce availability of decision modeling experts has limited the adoption of decision management technology”, says Carole-Ann Matignon, Sparkling Logic CEO. “By lowering the learning curve, SMARTS truly engages business experts in capturing business rules and exploiting data through analytics for the purpose of improving decision outcome. Seeing the impact of change, and experimenting on various scenarios, becomes fun and exciting. This focus on business decision rather that rules ensures the success of their initiatives.”

SMARTS empowers business experts to not only author and manage business rules, but more importantly to improve the business performance of automated decisions based on those rules. SMARTS engages business experts by challenging them to experiment with business results of their automated decisions.

SMARTS patent-pending RedPen™ technology helps business experts capture rules prompted by real use-cases. Business experts can write rules without learning a special rule language; rather they can focus on making the decision, applying business policies or regulations to special cases, while SMARTS captures the business rule.

In the latest SMARTS release, business experts can write any rule, however sophisticated, using RedPen, by simply clicking on the data elements that contribute to decisions. This shift in focus eliminates the need to abstract business concepts in templates or business vocabulary, making the effort more intuitive to the user.

SMARTS’ Istanbul release also introduces enhanced collaboration capabilities that expand the scope of this engaging experience to the whole team.

Additional Resources

About Gartner Symposium/ITxpo
Gartner Symposium/ITXpo is the world’s most important gathering of CIOs and senior IT executives.  This event delivers independent and objective content with authority and weight of the world’s leading IT research and advisory organization, and provides access to the latest solutions from key technology providers.  Gartner’s annual Symposium/ITxpo events are key components of attendees’ annual planning efforts. IT executives rely on Gartner Symposium/ITxpo to gain insight into how their organizations can use IT to address business challenges and improve operational efficiency. For more information, please visit

About Sparkling Logic
Sparkling Logic Inc. is a California-based company founded by the leading experts in Decision Management, now pioneering Social Logic. The company’s mission is to provide deep expertise, pragmatic methodologies and innovative tools to spread the adoption of Decision Management as a discipline throughout the Enterprise. The company advises Fortune 500 customers on Decision Management strategy and architecture. Sparkling Logic SMARTS lowers barriers to entry into Decision Management with a unique and intuitive user experience, focuses on performance from the start, and enables true collaboration for crowd- sourced decisions for the most creative cases.

Learn more about Sparkling Logic at

Sparkling Logic, Sparkling Logic SMARTS, RedPen and BluePen are trademarks of Sparkling Logic, Inc. in the United States and in other countries. Patents pending.

See SMARTS™ in Action