Sparkling Logic is Recognized by Leading Industry Analyst Firm as an Innovative, Impactful and Intriguing “Cool Vendor”
Sparkling Logic, the company founded by the team of leading experts in Decision Management, today announced that it has been recognized in Gartner Inc.’s “Cool Vendors in Business Process Management, 2012” report by Simon Jacobson, Michele Cantara, Teresa Jones, Jim Sinur, and Janelle Hill.
SMARTS™ by Sparkling Logic is an innovative, impactful technology that complements Business Process Management tools to support automated Decision-Making. By separating decision logic from the rest of the process, SMARTS™ enables organizations to effectively manage decisions and improve business performance. Therefore, organizations can use Decision Management technologies like SMARTS™ in a wide spectrum of applications. Examples include insurance underwriting, fraud detection, loan processing, and complex calculations (pricing, benefits, and commission). Uniquely integrating business rule management, business analytics, and social collaboration in the Cloud, SMARTS™ represents the next-generation in Decision Management.
“Rule representation, modeling, and validation are crucial factors in decision management that benefit greatly from social collaboration and optimal visualization,” according to the report.
All-in-one Decision Management Platform
SMARTS™ inimitably combines these technologies in a powerful, highly visual, and fluid environment for capturing, refining and improving decisioning logic. Business intelligence dashboards enable users to track decision quality as they develop the decisioning logic. Simulation capabilities allow users to test large data sets and compare multiple business strategies. Furthermore, SMARTS™ social tools enable meaningful discussions and collaboration to capture tacit knowledge out of the collective.
The innovative visualizations that relate to business rules in SMARTS™ include the following:
- RedPen™, a patent-pending ‘design by doing’ tool, allows business users to capture decision logic in the context of use cases.
- Business dashboards with reports based on KPIs and metrics keep the business user focused on decision performance and business objectives.
- Fluid Rule™ interactions make individual rules viewable in the most appropriate representation for the task at hand. Representations include decision trees, decision tables or decision graphs.
In addition, SMARTS™ is the first Decision Management offering built on a social collaboration platform. SMARTS™ tracks all tasks, discussions, and comments. Therefore, users can leverage these interactions to understand the evolution of decisions and assess their quality.
Operationalizing Data Insight
Recently released, SMARTS™ BluePen™ enables decision managers to perform analytic jobs on the operational data model. Users can understand correlations and eventually induce rules that constitute a starting point for a data expert to refine. BluePen™ significantly reduces the back and forth between business and data experts typically involved in operationalizing data insight.
“We’re honored to be recognized by Gartner as a ‘Cool Vendor’ just two years after our founding,” said Carole-Ann Matignon, Sparkling Logic Chief Executive Officer. “We believe it’s a testament to the hard work put in by our technical team. We look forward to sustaining this momentum as we continue to build on our offering and further fuel innovation in the Decision Management market.”
Additional Resources
- First, learn more about SMARTS™
- Then, request a free Sparkling Logic SMARTS™ evaluation
- Next, read the Sparkling Logic Blog
Cool Vendor Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Any opinions of Gartner’s research organization included in Gartner research publications should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Sparkling Logic
Sparkling Logic Inc. is a California-based company founded by the leading experts in Decision Management, now pioneering Social Logic. The company’s mission is to provide deep expertise, pragmatic methodologies and innovative tools to spread the adoption of Decision Management as a discipline throughout the Enterprise. The company advises Fortune 500 customers on Decision Management strategy and architecture. Sparkling Logic SMARTS™ lowers barriers to entry into Decision Management with a unique and intuitive user experience, focuses on performance from the start and enables true collaboration for crowd-sourced decisions for the most creative cases.
Learn more about Sparkling Logic at www.sparklinglogic.com.
Sparkling Logic, Sparkling Logic SMARTS, Redpen and BluePen are trademarks of Sparkling Logic, Inc. in the United States and in other countries. Patents pending.