Sparkling Logic Joins Innovators in Transforming Data Management for FIs
Sunnyvale, CA, September 4, 2024 – Sparkling Logic today announced that it has been selected by FinTech Global to be a part of their DataTech50 2024 list. Through this list, the research firm identifies innovators leading the way to improving data management in financial institutions (FIs). The FinTech Global advisory board reviewed 400+ companies nominated by a panel of renowned industry experts to determine the best 50.
FinTech Global is a leading provider of FinTech information services, B2B media products, and industry events. They inform, promote and connect FinTech buyers, sellers, investors and innovators worldwide. DataTech50 is an annual list of the world’s most innovative tech companies offering data management solutions in financial services. The list helps executives locate business models that are most likely to have a lasting impact on the industry.
Criteria for DataTech50 selection included the following:
- The industry impact of the problem solved
- The innovation of the technology solution
- The value delivered to FI clients
Managing Decisions in Context of Data
In today’s competitive market, the ability to transform data into actionable insights is becoming more critical for financial services organizations. Sparkling Logic’s decision management platform, SMARTS™, is unique in that it empowers business analysts and domain experts to effectively combine data, AI, and expert knowledge into smarter, automated, risk and other operational decisions. SMARTS™ enables FIs to continuously experiment with new data and strategies in order to refine decision-making. FIs can do so in a fully transparent and understandable manner. As a result, FIs can reduce IT maintenance costs, increase adaptability to internal, market, and regulatory changes, and scale while maintaining high performance.
“From the beginning, we wanted to build a technology that empowers users to manage decisions in context of data,” said Carole-Ann Berlioz, Co-Founder and Chief Product Officer at Sparkling Logic. “We’re pleased to be recognized by FinTech Global and join the list of global innovators in disrupting financial services.”
Sparkling Logic has been reselected for FinTech Global’s DataTech50 2025 list. Learn more about DataTech50 and download the 2025 list at fintech.global/datatech50.
Additional Resources
- First, learn more about SMARTS™ decision management platform
- Afterward, learn how Sparkling Logic is simplifying decision management through generative AI
- Next, register for a Product Tour. Then, request a Custom Demo or get a Free Trial.
About Sparkling Logic
Sparkling Logic Inc. is a Silicon Valley-based company dedicated to helping organizations automate and optimize key decisions in daily business operations and customer interactions in a low-code, no-code environment. Our customers include global leaders in financial services, insurance, healthcare, retail, utilities, and IoT.
SMARTS™ by Sparkling Logic is a modern, enterprise-level, application-agnostic, decision-management platform that enables non-technical analysts and SMEs to easily manage business-critical decisions, whether explicit or AI-driven, with minimal IT resources.
SMARTS™ Applications for Financial Services
Whether you’re a fintech startup or established bank, credit union, or alternative lender, SMARTS™ enables you to strategically augment your fraud, credit, and operational risk decisions through a microservices approach.
Applications include:
- 1:1 Marketing
- Prescreening
- KYC and AML
- Fraud Detection
- Loan Origination and Underwriting
- Upselling & Cross-Selling
- Collections & Recovery
- Customer Management
- Compliance