Sparkling Logic Continues to Transform Data Management for FIs
Sunnyvale, CA, May 21, 2025 – Sparkling Logic today announced that it has been reselected by FinTech Global to be a part of their DataTech50 2025 list. This annual list identifies top innovators in data management solutions for financial institutions (FIs). Sparkling Logic was first selected by FinTech Global in their DataTech50 2024 list.
FinTech Global is a leading provider of FinTech information services, B2B media products, and industry events. They inform, promote and connect FinTech buyers, sellers, investors and innovators worldwide. DataTech50 is an annual list of the world’s most innovative tech companies offering data management solutions in financial services. For 2025, the FinTech Global advisory board reviewed 400+ companies nominated by a panel of renowned industry experts to determine the best 50. The list helps executives locate business models that are most likely to have a lasting impact on the industry.
Criteria for DataTech50 selection included the following:
- The industry significance of the problem solved
- The innovation of the technology solution
- The cost savings, efficiency, and revenue enhancements delivered to FI clients
Automating Decisions in Context of Data
Even with the rise of Business Intelligence (BI) and Analytics, many FIs still struggle to to transform data into informed actions. Insights are often unactionable and models are often never deployed. Sparkling Logic’s decision management platform, SMARTS™, is unique in that it empowers business analysts and domain experts to effectively combine data, AI, and expert knowledge to make smarter, automated, risk and other operational decisions. SMARTS™ enables FIs to continuously experiment with new data and strategies in order to refine decision-making. In addition, FIs can leverage AI Assistant, our generative AI tool to generate test data, run what-if scenarios, and more by interacting with the tool in natural language. As a result, FIs can easily reduce IT maintenance costs, increase adaptability to internal, market, and regulatory changes, and scale while maintaining high performance.
“We are constantly finding new ways to help companies leverage their own data to make intelligent decisions,” said Carole-Ann Berlioz, Co-Founder and Chief Product Officer at Sparkling Logic. “We’re pleased to be reselected by FinTech Global and recognized as an innovator in financial services.”
Learn more about DataTech50 and download the 2025 list at fintech.global/datatech50.
Additional Resources
- First, learn more about SMARTS™ decision management platform
- Afterward, learn how Sparkling Logic is simplifying decision management through generative AI
- Next, register for a Product Tour. Then, request a Custom Demo or get a Free Trial.
About Sparkling Logic
Sparkling Logic Inc. is a Silicon Valley-based company dedicated to helping organizations automate and optimize key decisions in daily business operations and customer interactions in a low-code, no-code environment. Our customers include global leaders in financial services, insurance, healthcare, retail, utilities, and IoT.
SMARTS™ by Sparkling Logic is a modern, enterprise-level, application-agnostic, decision-management platform that enables non-technical analysts and SMEs to easily manage business-critical decisions, whether explicit or AI-driven, with minimal IT resources.
SMARTS™ Applications for Financial Services
Sparkling Logic helps fintech startups, alternative lenders, banks, and credit unions strategically augment their fraud, credit, and operational risk decisions through a microservices approach.
Applications include:
- 1:1 Marketing
- Prescreening
- KYC and AML
- Fraud Detection
- Loan Origination and Underwriting
- Upselling & Cross-Selling
- Collections & Recovery
- Customer Management
- Compliance