Personalization has always been the holy grail of marketing, advertising, sales, and customer relationship management. So far, two approaches have been used. The most fashionable today uses statistical data to make recommendations, the second oldest but which is...
In the tech industry, we also have our well-known “Coke vs. Pepsi”, “Avis vs. Hertz”, or “Mac vs. PC” debates. In the automated decision management category, the question that keeps coming up is "data vs. knowledge.” The aim of this blog post is to show that from a...
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